Tuesday, May 7, 2013

Chapter 8 - Segmenting and Targeting Markets

       When Chanel first arrived into the fashion world in 1909, the small brand was targeted towards the new age woman who wanted to be dressed in style and class. Which started off mostly in hats and simple clothing. As for today, I have stated previously in other chapters, the House of Chanel caters to a target market of mostly women from as young as 16 years old to 80 years old. Chanel does also target to men, mostly mid twenties to middle aged. Chanel is a high quality brand, meaning that those who can afford it, purchase it. Customer's can choose from an array of products. There is something available for everyone.  Chanel offers, haute Couture Line, ready to wear, resort line, men's and children's collection, fragrances, accessories, footwear, skin care, and cosmetics.
   Chanel's geographic segmentation is expansive with a large market in Asia and Europe. Chanel has over 200 stores world wide, mainly in metropolitan cities such as, New York, Miami, Paris, Moscow, etc.  In terms of psychographic segmentation Chanel, holds much value to those who can’t afford the brand. Lower class and middle class working people crave the brand because of its high status and features all over magazines, and billboards. Chanel presents advertisements with infamous supermodels and actors, which reaches out to the this target market. Chanel is not just a luxury brand it is an iconic brand.
    
 

2 comments:

  1. Many women select to purchase Chanel Bags because these bags are examined as a status emblem, as a way of declaring their socioeconomic status and definitely these bags worth it.

    ReplyDelete
  2. LE-MERIDIAN FINANCING SERVICES. the loan company that grant me loan of 5,000,000.00 USD When other loan investors has neglect my offer but Le_Meridian Funding Service grant me success loan.they are into directly in loan financing and project  in terms of investment. they provide financing solutions to companies and individuals seeking access to capital markets funds, they can helped you fund your project or expand your business.. Email Contact:::: lfdsloans@lemeridianfds.com Also  lfdsloans@outlook.com or Write on whatsapp Number  on    1-(989-394-3740)Good Intend,

    ReplyDelete